It’s no secret that the first step to implementing a solid community-led growth strategy is building the community itself. And yet, there’s not a lot of information out there that breaks down each step to building a community ready for launch.

In this article, we cover the importance of defining your community purpose, intended audience, and goals before starting to build it.

Online communities are powerful platforms for brands, and each member plays a specific role. Understanding these roles is essential for effective community leadership.