Community-Based Marketing

Fostering meaningful connections is at the heart of every thriving community. In this article, discover the key principles for creating sustainable, resilient, and impactful meetups....

The traditional marketing landscape is always evolving, making way for more engaging approaches. One such approach is community marketing, a strategy that focuses on building relationships with a brand’s audience through shared values and support....

In this article, we’ll take you through some examples of the types of tools available and how you can harness them as a community manager....

In this article, we’ll take a look at the different types of community management tools and technologies that are shaping the future of community management, highlighting their key features and the reasons behind their popularity....

Delve into the power of B2B communities, the golden rules and pitfalls, and how to ensure your community becomes a cornerstone of success....

In community management, the tools and platforms needed is crucial. However, it's not just about having tools – it's about having the right blend of them. In this article, we take a deep dive into how you can build the right kind of tech stack for your online community....

When it comes to marketing using the Voice of the Customer, the first step in creating such a program is collecting feedback and aggregating it across the channels where customers are giving it....

One of the most competitive differentiating factors with developers choosing one product over the other is the continued developer engagements that come through the community, and even nurturing initiatives companies take....

My name is Alex Ruddock and I'm a Product Marketing Manager at Influitive, a company responsible for pioneering the concept and...

Holistic customer advocacy communities are really taking off, and it's exciting to explore how we can come together and share our learnings. How are we elevating customer voice? How are we putting the customer voice first?...