Community-led growth is a go-to-market strategy that relies on an engaged community of customers as a tool for acquiring new customers, retaining existing customers, and expanding your business reach.

Community can be such a powerful tool for growth when enough time, dedication, and resources are devoted to it. But, it’s important to make sure that you understand if it’s even right for your business.

Online communities face unique challenges in their quest for growth. But how can community managers effectively navigate these challenges? The answer lies in the power of market research.