Community-Led Growth

Community-led growth is on the rise - an increasing number of SaaS orgs are looking to implement (or grow an existing) a community as a key channel as part of a robust go-to-market strategy that can drive user acquisition, expansion and retention.

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Community-led growth: an expansion pack for product-led growth

Community-led growth acts as a multiplier on top of product-led growth. By actively facilitating user interactions, Community-led growth allows a company to have a stronger pulse on its customer pipeline, feature requests, and real-time support....

Advocate communities: A product marketer's secret weapon

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Community-Based Marketing

Advocate communities: A product marketer's secret weapon

My name is Alex Ruddock and I'm a Product Marketing Manager at Influitive, a company responsible for pioneering the concept and...

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Community-Led Growth

What is community-led growth?

Community-led growth is a strategy that uses an engaged community to acquire and retain customers, while also expanding the reach of a business....

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Community-Led Growth

The role of customer advocacy in community-led growth

Ever been unsure about which product to buy, only to be swayed by family, friends, or colleagues when they’ve told you a...

Building a holistic customer advocacy community

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Community-Led Growth

Building a holistic customer advocacy community

How are we elevating customer voice? How are we putting the customer voice first, and nurturing and developing relationships with our customers?...

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Community-Led Growth

Community-led growth is the future of SaaS

Community-led growth is a go-to-market strategy that relies on an engaged community of customers as a tool for acquiring new customers, retaining existing customers, and expanding your business reach....