Community-Led Growth

In this article, we’ll explore various strategies and insights to help maintain and grow your community, ensuring long-term engagement and success....

Customer co-creation is a powerful process that helps businesses incorporate the needs of consumers into products....

Is your data not engaging your team or shareholders? Look no further than the power of effective data visualizations....

Online communities are powerful platforms for brands, and each member plays a specific role. Understanding these roles is essential for effective community leadership....

We're turning the spotlight on some of the crucial departments of your business. That's right, we're talking about sales, marketing, finance, and customer success, and exploring how these departments can seriously benefit from a good dose of community love!...

Online communities face unique challenges in their quest for growth. But how can community managers effectively navigate these challenges? The answer lies in the power of market research....

To find inspiration and insights into effective community building, it’s always a good idea to look to successful examples from other brands that have mastered the art of creating thriving social media communities....

Customer and community engagement is at the heart of thriving businesses. It drives conversation. It drives awareness. It drives loyalty. It drives revenue. And it drives growth. This is precisely why we've created the definitive guide to customer and community engagement....

At its core, community-led growth revolves around building and maintaining an active and engaged community. This article explores how to keep community members engaged and connected....

In this article, we cover the importance of defining your community purpose, intended audience, and goals before starting to build it....

When you’ve proven to members that what your community provides is worthwhile, and they’ve become loyal to the space you’ve provided, delivering more at a cost is a great way to enhance this communal space....

Community-led product growth is a strategy that involves actively engaging with a community of users, customers, and stakeholders to drive the development and...

By providing valuable and compelling content to a community, a business can enhance its reputation, brand awareness, customer retention, and long-term profitability....

A micro-community refers to a small group of individuals who share a common, very specific interest. What sets it apart from a larger community is the fact that it will focus on a much more specific topic, and members are often united by a common goal or purpose....

Both customer and community marketing focus on customer experience and building long-lasting relationships. However, the way in which they achieve this sets them apart, plus their goals will differ too....