Articles

While loyalty programs traditionally focus on transactions (purchases, redeeming points, and rewards), it is becoming increasingly important to focus on interactions in managing profitable customer relationships....

Moderation is an absolute necessity to keep a community as friendly and approachable as possible. In order for a community to flourish, people need to feel safe and welcome to take part....

With community-led growth on the rise, a lot of businesses are rushing to create and grow thriving communities. But, rushing the process can lead to mistakes that are avoidable, with planning, preparation, and research....

Belonging to a community, being able to engage with others, and forging authentic relationships are all critical parts of being human. So, it’s no surprise that people look for community in nearly everything they do....

We already know how community-led growth can benefit businesses. But how can you get the buy in? In this article, we’ll give you a business case for CLG and provide you with the means to convince your stakeholders....

A Community Manager (CM) holds a unique role in any business. This role requires creativity, analytical thinking, and problem-solving while remaining approachable and switched on. Pretty much, to be great at this role, you've got to have the whole package......

In this article, Sabrina Marechal, Senior Manager of Developer Community, and Jason Johl, Product Marketing Manager at MuleSoft, talk about how developer champions can drive product adoption....

When looking to add customer advocacy to your organization, there are five key traits to look for in a program manager. And yes, plenty of folks without customer advocacy in their title can fill the role....

One of the most competitive differentiating factors with developers choosing one product over the other is the continued developer engagements that come through the community, and even nurturing initiatives companies take....

Social media managers and community managers are key to most brands - but what’s the difference? While both of these roles involve marketing, social media, and communicating with customers, there are a few key differences....

Although most companies aspire to build strong communities that deliver customer loyalty and marketing efficiency, few understand what it takes to achieve this goal....

Community-led growth acts as a multiplier on top of product-led growth. By actively facilitating user interactions, Community-led growth allows a company to have a stronger pulse on its customer pipeline, feature requests, and real-time support....

My name is Alex Ruddock and I'm a Product Marketing Manager at Influitive, a company responsible for pioneering the concept and...

Community-led growth is a strategy that uses an engaged community to acquire and retain customers, while also expanding the reach of a business....

Ever been unsure about which product to buy, only to be swayed by family, friends, or colleagues when they’ve told you a...