Articles

In this article, we cover the importance of defining your community purpose, intended audience, and goals before starting to build it....

Elevate your career to the C-suite with our C-suite Masterclass and gain essential skills and knowledge to become a key executive at your company....

ChatGPT is a powerful AI-driven tool that can help streamline the work of Community Managers. Learn exactly how in this article....

Until fairly recently my hiring priorities (as I’m sure was the case with many CMOs) have been based on the company’s needs during the pandemic. With a lot of the world moving into a “post-pandemic world”, I know many of my CMO peers might be struggling to identify what roles to prioritize....

When you’ve proven to members that what your community provides is worthwhile, and they’ve become loyal to the space you’ve provided, delivering more at a cost is a great way to enhance this communal space....

We’ve built a top-notch team of marketers, content writers, customer success professionals, and more. We’ve built a marketing tech stack that enables remote and in-office workers. I’ve developed my marketing knowledge and leadership skills as the needs of the marketing department have grown....

Community-led product growth is a strategy that involves actively engaging with a community of users, customers, and stakeholders to drive the development and...

By providing valuable and compelling content to a community, a business can enhance its reputation, brand awareness, customer retention, and long-term profitability....

The answers are usually wrong when you ask people if they know what a Community Manager (CM) is and what they do exactly. Most think that it’s someone who manages a brand’s social media accounts or a person that responds to users’ doubts or questions on Instagram....

A micro-community refers to a small group of individuals who share a common, very specific interest. What sets it apart from a larger community is the fact that it will focus on a much more specific topic, and members are often united by a common goal or purpose....

Community management, in my opinion, is not a single skill that can be applied to various areas and contexts. Unique projects require unique responsibilities....

Both customer and community marketing focus on customer experience and building long-lasting relationships. However, the way in which they achieve this sets them apart, plus their goals will differ too....

Whether you want to make a case to a senior member of your team, or you’re considering if it’s worth implementing into your company's ecosystem, these are the essentials that everyone should know about customer retention....

It can be tricky to know how to effectively measure the success of a community. Objectives and Key Results (OKRs) and Key Performance Indicators (KPIs) are tools that can be used by Community Managers to track their success and meet goals....

The tactics, metrics, and overall approach of both customer success and community marketing teams differ massively. But how exactly do they work differently, and can customer success and community marketing teams work together to better enhance the customer experience?...