Starting out in community management? Looking to make a career change and pivot into a community manager job, though you’re not entirely sure how to go about it?

The answers are usually wrong when you ask people if they know what a Community Manager (CM) is and what they do exactly. Most think that it’s someone who manages a brand’s social media accounts or a person that responds to users’ doubts or questions on Instagram.

Social media managers and community managers are key to most brands - but what’s the difference? While both of these roles involve marketing, social media, and communicating with customers, there are a few key differences.