Customer co-creation is a powerful process that helps businesses incorporate the needs of consumers into products.

There are many ways to measure the growth of a business. But while you might want to focus on something like revenue, profit margins, brand awareness, or lead conversions as a CMO, at the end of the day there’s one thing a company needs to grow more than anything: customers.

When it comes to marketing using the Voice of the Customer, the first step in creating such a program is collecting feedback and aggregating it across the channels where customers are giving it.