When it comes to marketing using the Voice of the Customer, the first step in creating such a program is collecting feedback and aggregating it across the channels where customers are giving it.

Kevin Newsum, Head of Community at Sequence answers how to navigate certain community conversations, and whether he’d prefer debates vs requests when talking to customers.

Learn how this Director of Customer Engagement & Community used data to prove ROI, driving engagement and business outcomes in their B2B customer community.