Jade Warne

Customer and community engagement is at the heart of thriving businesses. It drives conversation. It drives awareness. It drives loyalty. It drives revenue. And it drives growth. This is precisely why we've created the definitive guide to customer and community engagement....

Explore a comprehensive guide tailored for senior leaders, offering insights into recognizing and combating burnout. This article delves into the nature of burnout, its symptoms and causes, risk factors, and strategies for prevention and mitigation....

Communities are no exception to the increasing importance of Diversity, Equity & Inclusivity (DE&I) in society today. This article breaks down what DE&I means and how Community Managers can foster it in their communities....

In this article, we cover the importance of defining your community purpose, intended audience, and goals before starting to build it....

Elevate your career to the C-suite with our C-suite Masterclass and gain essential skills and knowledge to become a key executive at your company....

Whether you’re a seasoned community professional looking to brush up on the essentials or a complete newbie hoping to burst into the community scene with all the right tools, this course will provide everything you need to boss that community-led approach....

ChatGPT is a powerful AI-driven tool that can help streamline the work of Community Managers. Learn exactly how in this article....

When you’ve proven to members that what your community provides is worthwhile, and they’ve become loyal to the space you’ve provided, delivering more at a cost is a great way to enhance this communal space....

By providing valuable and compelling content to a community, a business can enhance its reputation, brand awareness, customer retention, and long-term profitability....

A micro-community refers to a small group of individuals who share a common, very specific interest. What sets it apart from a larger community is the fact that it will focus on a much more specific topic, and members are often united by a common goal or purpose....

AI seems to be the hot topic on everyone’s lips right now, especially in the business world, but AIAI has been championing machine intelligence for years....

Both customer and community marketing focus on customer experience and building long-lasting relationships. However, the way in which they achieve this sets them apart, plus their goals will differ too....

As we continue to grow our collective of community professionals in our free Community-Led Alliance Slack community, it’s important that we check in regularly with our wonderful members to understand what makes CLA the place they want to be....

In order to achieve the best results from both community marketing and content marketing strategies, it’s important to recognize exactly what makes them both unique, as well as what unites them....

The Alliance is home to a whopping 15 communities, and the very first was PMA. They’ve gathered more than 90,000 enthusiasts from across the globe since launching in 2019, and they’re showing no signs of slowing down yet!...