Eve Chatfield

Liz Stack, Sr. Brand Manager at Yotpo, offers her tips on how you can make your community more diverse and inclusive for everyone....

Liz Stack, Sr. Brand Manager at Yotpo talks about the things she'd have done differently when she first started out as a community manager....

Amanda Whitmore, Sr. Marketing Manager at Hive Power, discusses how she measures the success of her community marketing....

Amanda Whitmore, Sr. Marketing Manager at Hive Power, talks about the role storytelling plays in her communities....

Liz Stack, Sr. Brand Manager at Yotpo talks about collecting feedback from the community, from its importance to how she does it....

Engaging with your community fosters a more authentic relationship with your customers. It helps to build networks, learning spaces, and mutual exchanging of ideas....

Liz Stack, Sr. Brand Manager at Yotpo talks about the tools she can't live without as a community manager. Get inspired (and get ideas for your role)!...

Nzola Nkufi, Community Manager at The Alliance, continues her chat to Liz Stack, Sr. Brand Manager at Yotpo, where they talk about about what it means to have a successful community....

Nzola Nkufi, Community Manager at The Alliance, chats to Liz Stack, Sr. Brand Manager at Yotpo, about her role as a community manager - and how many people don’t know what that entails....

Cindy Yip, Senior Director of Education Marketing & Content at The Alliance, explains what community-led growth (CLG) really is....

In the dynamic landscape of marketing, two essential components play a critical role in achieving business objectives: strategic marketing and tactical marketing. This article aims to examine and highlight the key differences....

This is the ultimate guide to customer segmentation, a useful tactic to better align tools and strategies with your target customers....