Building emotional connections in a community

Community engagement is non-negotiable when it comes to community-led growth. It’s not enough to just get people in the door, you’ve got to make sure they’re getting involved, having fun, and engaging....

While loyalty programs traditionally focus on transactions (purchases, redeeming points, and rewards), it is becoming increasingly important to focus on interactions in managing profitable customer relationships....

It’s clear to us at CLA that a lack of resources might be holding back businesses in their CLG journey. This podcast is another way we hope to increase people’s understanding of community as a growth strategy....

Moderation is an absolute necessity to keep a community as friendly and approachable as possible. In order for a community to flourish, people need to feel safe and welcome to take part....

Creating buzzing communities is not easy, but it sure is fun, if you believe in your cause and mission....

With community-led growth on the rise, a lot of businesses are rushing to create and grow thriving communities. But, rushing the process can lead to mistakes that are avoidable, with planning, preparation, and research....

There are many ways to measure the growth of a business. But while you might want to focus on something like revenue, profit margins, brand awareness, or lead conversions as a CMO, at the end of the day there's one thing a company needs to grow more than anything: customers....

Belonging to a community, being able to engage with others, and forging authentic relationships are all critical parts of being human. So, it’s no surprise that people look for community in nearly everything they do....

We already know how community-led growth can benefit businesses. But how can you get the buy in? In this article, we’ll give you a business case for CLG and provide you with the means to convince your stakeholders....

A Community Manager (CM) holds a unique role in any business. This role requires creativity, analytical thinking, and problem-solving while remaining approachable and switched on. Pretty much, to be great at this role, you've got to have the whole package......

Globally, only 21% of employees are engaged in the workplace. When your employees are not engaged, they're not happy with their job, and not satisfied with their work environment, which means they're looking around. People-centered leadership is the antidote....

There are loads of platforms out there to host your community on - but you need to ensure that whatever you choose is right for your needs....

Using OKRs within your community-led strategy can help you to have measurable goals, track growth, and communicate your community’s ROI to stakeholders....

In this article, Sabrina Marechal, Senior Manager of Developer Community, and Jason Johl, Product Marketing Manager at MuleSoft, talk about how developer champions can drive product adoption....