Building emotional connections in a community

Moderation is an absolute necessity to keep a community as friendly and approachable as possible. In order for a community to flourish, people need to feel safe and welcome to take part....

Creating buzzing communities is not easy, but it sure is fun, if you believe in your cause and mission....

With community-led growth on the rise, a lot of businesses are rushing to create and grow thriving communities. But, rushing the process can lead to mistakes that are avoidable, with planning, preparation, and research....

There are many ways to measure the growth of a business. But while you might want to focus on something like revenue, profit margins, brand awareness, or lead conversions as a CMO, at the end of the day there's one thing a company needs to grow more than anything: customers....

Belonging to a community, being able to engage with others, and forging authentic relationships are all critical parts of being human. So, it’s no surprise that people look for community in nearly everything they do....

We already know how community-led growth can benefit businesses. But how can you get the buy in? In this article, we’ll give you a business case for CLG and provide you with the means to convince your stakeholders....

A Community Manager (CM) holds a unique role in any business. This role requires creativity, analytical thinking, and problem-solving while remaining approachable and switched on. Pretty much, to be great at this role, you've got to have the whole package......

Globally, only 21% of employees are engaged in the workplace. When your employees are not engaged, they're not happy with their job, and not satisfied with their work environment, which means they're looking around. People-centered leadership is the antidote....

There are loads of platforms out there to host your community on - but you need to ensure that whatever you choose is right for your needs....

Using OKRs within your community-led strategy can help you to have measurable goals, track growth, and communicate your community’s ROI to stakeholders....

In this article, Sabrina Marechal, Senior Manager of Developer Community, and Jason Johl, Product Marketing Manager at MuleSoft, talk about how developer champions can drive product adoption....

When looking to add customer advocacy to your organization, there are five key traits to look for in a program manager. And yes, plenty of folks without customer advocacy in their title can fill the role....

One of the most competitive differentiating factors with developers choosing one product over the other is the continued developer engagements that come through the community, and even nurturing initiatives companies take....

Social media managers and community managers are key to most brands - but what’s the difference? While both of these roles involve marketing, social media, and communicating with customers, there are a few key differences....

Although most companies aspire to build strong communities that deliver customer loyalty and marketing efficiency, few understand what it takes to achieve this goal....