Building emotional connections in a community

By understanding the difference between cancellation and churn, you can take proactive measures to prevent customer churn and improve customer retention rates....

Both customer and community marketing focus on customer experience and building long-lasting relationships. However, the way in which they achieve this sets them apart, plus their goals will differ too....

Whether you want to make a case to a senior member of your team, or you’re considering if it’s worth implementing into your company's ecosystem, these are the essentials that everyone should know about customer retention....

As we continue to grow our collective of community professionals in our free Community-Led Alliance Slack community, it’s important that we check in regularly with our wonderful members to understand what makes CLA the place they want to be....

In order to achieve the best results from both community marketing and content marketing strategies, it’s important to recognize exactly what makes them both unique, as well as what unites them....

The Alliance is home to a whopping 15 communities, and the very first was PMA. They’ve gathered more than 90,000 enthusiasts from across the globe since launching in 2019, and they’re showing no signs of slowing down yet!...

It can be tricky to know how to effectively measure the success of a community. Objectives and Key Results (OKRs) and Key Performance Indicators (KPIs) are tools that can be used by Community Managers to track their success and meet goals....

The tactics, metrics, and overall approach of both customer success and community marketing teams differ massively. But how exactly do they work differently, and can customer success and community marketing teams work together to better enhance the customer experience?...

We are also rapidly growing our collective of community professionals in our free Slack community, and have no plans to stop. But, what’s so good about it, you ask? Well, why don’t we ask one of our most enthusiastic members?...

When it comes to marketing using the Voice of the Customer, the first step in creating such a program is collecting feedback and aggregating it across the channels where customers are giving it....

It’s no secret that the first step to implementing a solid community-led growth strategy is building the community itself. And yet, there’s not a lot of information out there that breaks down each step to building a community ready for launch....

A lack of a smooth onboarding process can be detrimental to the member’s experience, and it’s indicative of a poorly functioning community. If you’re not providing a good first impression, the rest of the experience will likely be lacking too....

As we tell readers in nearly every bit of content, one of the most important parts of community building is checking in with members for their valuable feedback. So, we’d be remiss not to conduct research of our own....

This article is the first in a series of real-world community success stories, looking this time at the Sales Enablement Collective. We want to understand what problem they aimed to solve, what their solution was, and how valuable the community is to the SEC team....